ASA was launched to reflect the need of communication for mainly camera and display applications explicitly for the Automotive industry. Main participants are experts out of the Automotive industry.
By focusing the industry on a common SerDes communication technology, manufacturers of complex products such as microcontrollers or graphics controller can rely on an industry standard interface.
In addition to the pure transmission technology, which is mainly integrated in the PHY, other components for use in the vehicle are of essential importance. ASA specifies the channel parameters that the cables and connectors can be selected to provide a valid eco system for the technology.
By providing an industry specification, that is available to all members, a large variety of interoperable devices can be created by different companies.