Automotive Ethernet Congress:

ASA-Motion Link E - The New Ethernet!

March 22, 2023 (Munich) Kamal Dalmia, Chair of ASA Marketing Committee gave the following presentation at the Automotive Ethernet Congress 2023:

Aviva_AEC 2023 Final
First multi-vendor ASA Motion Link Demonstration in a Proof of Concept

The live demonstration will take place at the AUTOMOTIVE ETHERNET CONGRESS being held in Munich from March 21-23, 2023

March 17, 2023 (Munich) Today, Automotive SerDes Alliance (ASA) announced the first public demonstration of the…

ASA Motion Link is publicly presented for the first time in a Proof of Concept set up by BMW Group

The live demonstration will take place at the IEEE-SA ETHERNET & IP @ AUTOMOTIVE TECHNOLOGY DAY in Yokohama, Japan on November 9-10, 2022

November 1, 2022 (Munich) Today, Automotive SerDes Alliance (ASA) announced the first public…

The Power of ASA

Reducing the power required for assistance systems and their communication has invaluable benefits, especially for e-vehicles: The range increases. With the SerDes standard ASA Motion Link, the power dissipation for asymmetrical high-speed SerDes can be significantly…

The Automotive SerDes Alliance (ASA) has it all

Nik Dimitrakopoulos

Read all about our new article published by Automotive Industries (AI) "The Automotive SerDes Alliance (ASA) has it all."

VESA® and ASA Liaison agreement for eDP/DP Adaptation Layer for ASA Motion Link

By end of 2020, VESA and ASA signed a liaison agreement where VESA has agreed to provide ASA an access to eDP/DP Standards for a development of eDP/DP Adaptation Layer for ASA’s SerDes interface, ASA Motion Link.…

Automotive SerDes Alliance (ASA) completes the first Automotive SerDes standard with integrated security

Stefan Brunner

October 13th, 2020 (Munich) Today the Automotive SerDes Alliance (ASA) announced completion of its Automotive SerDes standard “ASA Motion Link v1.0”.  Along with other key features, it is the first solution to include security for asymmetric…

Liaison Establishment of JASPAR and ASA

ASA started with the goal to create a standard for the entire automotive industry and to establish a standardized technology. One step closer to this claim was made recently:

With the signature of the official documents…

Automotive SerDes Alliance to Present at AutoSens 2020 in Detroit Michigan

UPDATE: Postponed! More information:

In today's E/E Architectures, there are various communication scopes, but an increasingly important one is the interface from sensors to the in-vehicle-network and ECU’s. These interfaces…

"Now the Course Is Being Set for the Next Decade"

The standardization of SerDes links for asynchronous signal transmission in automobiles is making good progress: The Automotive SerDes Alliance (ASA), founded for this purpose, has grown from 13 to 36 members in a short time…

Interview in Japanese: Nikkei Business Publications about ASA

Nikkei Business Publications

「日を追うごとに参加企業が増えている。それだけ注目されている証左だ」――。こう胸を張るのは、車載に向けた新しい高速インターフェースの普及促進団体「Automotive SerDes Alliance(ASA)」で議長(Chair)を務めるStefan Brunner氏である。

A New Standard for the Automotive Industry

A new alliance of OEMs and suppliers is committed to standardizing SerDes connections in the car. Until now, only proprietary solutions have been available for the link, which is frequently used for sensor connections.

ASA News

HDMI and ASA establish liaison relationship to develop ASA Adaptation Layer specification compatible with HDMI 2.x specification

In April 2022, HDMI Forum and ASA established a liaison relationship for the purpose of development of an ASA Adaptation Layer specification that is compatible with the HDMI 2.x specification. The exchange of specifications, and drafts,…