ASA Motion Link is publicly presented for the first time in a Proof of Concept set up by BMW Group

By ASA News November 1, 2022

The live demonstration will take place at the IEEE-SA ETHERNET & IP @ AUTOMOTIVE TECHNOLOGY DAY in Yokohama, Japan on November 9-10, 2022

November 1, 2022 (Munich) Today, Automotive SerDes Alliance (ASA) announced the first public demonstration of the ASA Motion Link (ASA ML) technology. The technology will be shown at the IEEE-SA Ethernet & IP @ Automotive Technology Day in Yokohama, Japan on November 9-10, 2022, as part of a Proof of Concept (PoC) displayed by BMW Group. The proof of concept shows several cameras and displays connected via an Ethernet backbone, while using either the ASAML technology or IEEE 802.3ch multi-gigabit Ethernet for the asymmetric high-speed communication required for these use-cases. The hardware for the two communication technologies displayed is, among others, provided by Microchip Technology and VSI.

“We are excited to prove the seamless integration of multiple standardized high-speed technologies into a single Ethernet network for applications that in the past had to rely on proprietary point-to-point connectivity” said Kirsten Matheus, BMW Group, with respect to the setup. “This is a significant step in the direction of a true zonal EE-architecture and optimum reuse of sensor data in multiple compute units sinks.”

Over the past few years, the tremendous growth in the number of cameras and displays in automobiles has led to an explosive demand for automotive high-speed communication. Until now, the availability of Automotive optimized SerDes standards has been limited. In the Automotive SerDes Alliance (ASA), more than 100 members, including the automobile manufacturers BMW Group, Ford Motors, Hyundai/Kia Motor Company, and Stellantis, have been working together since May 2019 to address the situation and develop the required Automotive SerDes specifications.

About ASA:

The Automotive SerDes Alliance (ASA) is a non-profit industry alliance of automotive technology providers collaborating to standardize asymmetric SerDes technology. The group currently has more than 100 active member companies that work together to industrialize and promote the “ASA Motion Link”. The member companies of ASA include representatives from the complete automotive ecosystem, including car manufacturers, tier-ones, semiconductor vendors, cable and connector manufacturers, test tool vendors, and test houses. Having such a diverse and rich ecosystem ensures that the ASA standards development is in-tune with market requirements and is optimized through the participation of industry experts.

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