Automotive SerDes Alliance Announces Industry’s First ASA-ML Interoperability Between Sony Semiconductor Solutions and AVIVA

By ASA News March 5, 2024

Live Demonstration to be showcased in BMW booth at Automotive Ethernet Congress in Munich

from March 6th to 7th

MUNICH, GERMANY – March 5, 2024 – The Automotive SerDes Alliance (ASA), a non-profit industry alliance of automotive technology providers standardizing asymmetric high-speed communication, today announced the industry’s first ASA-Motion Link (ASA-ML) interoperability between Sony Semiconductor Solutions (Sony) and AVIVA. This significant industry milestone will be showcased live at the BMW booth at the Automotive Ethernet Congress (AEC). The demonstration will include end-to-end system implementation of high-speed video transmission from Sony’s IMX728 automotive sensor to a GPU using the ASA-ML protocol for communication between Sony’s Serializer and AVIVA’s Deserializer.

“Demonstrating multi-vendor interoperability between independently developed ASA-ML solutions is a key step towards widescale market adoption of the standard,” said Dr. Kirsten Matheus, Chair of the ASA Physical Layer Technical Committee.  “As the number of high-resolution cameras and displays increases in next-generation vehicles, having an open, interoperable ecosystem will deliver the cost, performance, and security benefits the industry needs when moving towards autonomous driving.”

“AVIVA is pleased to work with Sony to achieve ASA-ML interoperability,” said Kamal Dalmia, CEO and co-founder at AVIVA. “With over 130 member companies, ASA is emerging as the most attractive connectivity standard in the automotive industry. This interoperability demonstration further strengthens its position as the standard of choice for high-speed connectivity in automobiles.”

“Sony’s strategy is to integrate an open-standard serializer into the sensor. Demonstrating interoperability between our Serializer IP and AVIVA’s Deserializer solutions is a significant achievement not only for the ASA ecosystem, but also for the automotive industry as a whole,” said Kenji Onishi, Deputy Senior General Manager, Automotive Business Division, Sony Semiconductor Solutions Corporation. “This milestone will enable OEMs and Tier 1s to drive a new level of connectivity and intelligence in vehicles.”

Come See us at AEC 2024

The multi-vendor interoperability demo between Sony and AVIVA will be showcased in the BMW booth at AEC taking place in Munich, Germany from March 6-7, 2024.

About Automotive SerDes Alliance

The Automotive SerDes Alliance (ASA) is a non-profit industry alliance of automotive technology providers collaborating to standardize asymmetric SerDes technology. The group currently has more than 130 active member companies that work together to industrialize and promote the “ASA Motion Link.” The member companies of ASA include representatives from the complete automotive ecosystem, including car manufacturers, tier-ones, semiconductor vendors, cable and connector manufacturers, test tool vendors, and test houses. Having such a diverse and rich ecosystem ensures that the ASA standards development is in-tune with market requirements and is optimized through the participation of industry experts.

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